Inside The Integration
How Summit Realty Turned Listings Into Conversations

Summit Realty's leads were going cold between the moment they inquired about a listing and the moment an agent could follow up, with property details buried in plain-text emails that were easy to skim past and even easier to ignore. By implementing GetSyncPeak, Summit Realty began engaging leads through rich, interactive RCS messages, with photos, pricing, and calls-to-action for every property, right where prospects were already looking.

Before, a new inquiry meant a generic auto-reply email and a wait for an agent to call back, often a day or more later, by which point plenty of serious buyers had already moved on to a competing listing or a faster agent.

With GetSyncPeak, Summit Realty now sends RCS messages the moment a lead shows interest, complete with property photos, key details, and a direct action button, so prospects can browse, ask a question, or book a showing without waiting for a callback.

GetSyncPeak's team reviewed Summit Realty's lead capture forms and CRM to understand where inquiries were slipping through the cracks between marketing and the agents who needed to follow up.

We connected RCS Business Messaging directly to Summit Realty's listing feed and CRM, so every new lead automatically triggers a rich, branded message built from live property data, no manual copy-pasting of listing details required.

Since launching with GetSyncPeak, Summit Realty has seen lead response rates climb 65% and now runs 12 active RCS campaigns across its listings at any given time. The rollout took about three months from initial integration to full campaign coverage, and Marketing Manager Jason Ward has said the automated flows were easier to build than the team expected, freeing agents from manual follow-up.